Team:
Adhiraj Singh
Time:
3 Months ( 1 Collection )
Role:
Branding
Art Direction
Marketing
3D Artist
Motion Design
Visual Design
Tools:
Cinema4d
Marvelous Designer
Daz3D
After Effects
Blender

But first, a bit of context.

What's LOTA?

LOTA was a start up I co-founded in New Delhi, India. It lay at the intersection of fashion, technology and visual identity. Over the course of two years we made shirts entirely out of fabric scraps and marketed it using innovative, metaverse based campaigns such as "India's first CGI influencer" while pioneering the use of digital fashion on the b2b and b2c side. Our collections were worn by people all over the world including the Oscar winning actor, Riz Ahmed.

We gained success in accelerating and rebranding the use of textile waste

I did this by creating 3D first campaigns that involved our own LOTA metaverse, CGI fashion influencers and AI tools.

Campaigns based in the Metaverse

All our campaigns for our collections were designed by me and were made entirely in 3D. They were set in the metaverse.

Branding

Legacy Constraints: The branding as inherited from our previous work. It’s intention was primarily to make the brand stand out in a crowded marketplace but also function in a digitally native context.

Process

Previous
Next